berkshirehathaway.com
scanned 2026-09-15 07:05 UTC · defs 2026.09
category overview
the breakdown
1 of 27 patterns flaggedFlat type hierarchy (sizes too close together)
Flat hierarchy
Font sizes that sit too close together (≥3 distinct sizes but less than a 2× spread between largest and smallest) produce no clear visual hierarchy — everything competes, nothing leads.
✓ clean, no tells in this category.
✓ clean, no tells in this category.
✓ clean, no tells in this category.
✓ clean, no tells in this category.
the four axes
slop: lower is better · system & AEO: higher is better
design slop
3/100
Clean
copy slop
not run
system · DESIGN.md
none
no DESIGN.md
AEO · agent-readable
not run
scan to evaluate
system & aeo detail
system · DESIGN.md drift
No DESIGN.md declared. Add a design system file to track drift between redesigns.
AEO · agent-readable
Page is reachable (HTML 2xx)+10
AI crawlers are not blocked (GPTBot gets 2xx)+25
robots.txt does not Disallow AI crawlers+20
Page is indexable (no noindex)+15
Markdown twin served at <url>.md+10
HTML advertises the markdown twin (Link rel=alternate)+8
/llms.txt published at the site root+7
HTML sends Vary: Accept (content-negotiation aware)+5
Eight checks, weighted to 100. Evaluated live per scan. Run a fresh scan to see pass/fail.
competitive analytics
cleanliness radar
— you--- rank avg
Classic, deliberately plain neighbors
#1motherfuckingwebsite.com
motherfuckingwebsite.com
0 A+#2berkshirehathaway.com
berkshirehathaway.com
3 A#3craigslist.org
craigslist.org
3 A#4news.ycombinator.com
news.ycombinator.com
6 A-#5gnu.org
gnu.org
10 B+slop distribution
cleaner than 80% of 3,349 scans
You've seen the score. Now fix it.
1 tells, heaviest first.
Flat type hierarchy (sizes too close together)+3
whyFont sizes that sit too close together (≥3 distinct sizes but less than a 2× spread between largest and smallest) produce no clear visual hierarchy — everything competes, nothing leads. The page reads as one undifferentiated wall of text.fixUse fewer sizes with more contrast. Establish a real scale (aim for at least a 1.25 ratio between adjacent steps, and a ≥2× spread from body to display). A confident hierarchy uses big jumps: small caption, comfortable body, then a heading that's clearly 2–3× the body.ruleDisplay-to-body size ratio must be ≥2×. No flat ladders of near-identical sizes.
npx slop-detect berkshirehathaway.com --fix
Claim this page
Own berkshirehathaway.com? Verify by email to list it in the directory with a real dofollow backlink and get an alert if it ever drifts back into slop.
monitoring
Keep berkshirehathaway.com on-system between redesigns.
A daily re-scan, and a regression or design-drift email the moment a redesign slips back into slop. Scanning stays free; this remembers a domain over time.
double opt-in · free during validation · engine stays MIT & free forever · pricing · privacy